The Shofar’s Voice in Staples' Odd Back to School Campaign Staples is trying to undo a classic American phrase. All over the radio and internet, Staples keeps telling us as they peddle folders, pens and notebooks, “Let's Go Forward 2 School. We're not going back to school”. From our youngest years of life, the end of summer has always been “Back to School”–It’s Back to School sales, Back to School banners and even Back to School Night. While this campaign rubs me the wrong way, I think Staples actually may be on to something. The sounds of the shofar gives us a clue on how we should look not just at Back to School, but at all of our fall returns–returning to schedule, returning to the holidays and returning to more of a routine. And yes, each year we go forward and we also must do it by going back. As we all know, the shofar has a three part structure, tekiah, shevarim/truah, tekiah. It is through those notes where we can learn about the dynamics of our most sacr
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Showing posts from September, 2022